Released on: June 20, 2008, 9:32 am

Press Release Author: SIMable

Industry: Telecommunications

Press Release Summary: Global interest in mobile phone unlocking chip SIMable with
up to 4,000 unique website visitors per day.

Press Release Body: Unlocking chip SIMable shipped to 34 countries since launch

London, UK 20th June 2008,

It was announced today that the unique mobile phone unlocking SIMable chip has been
shipped to 34 different countries since launch in late April, to both end users and
Distribution channels, and the website has been receiving up to 4,000 first time
visitors per day.

SIMable is an ultra thin chip, that when attached to a SIM card, immediately fools
most mobile phones into thinking that they have been unlocked. It is compatible with
the majority of mobile handsets, including all the latest 3G devices, which are
becoming more and more difficult to be freed from their original Network.
Introduced to the market by MVNO (Mobile Virtual Network Operator) CallBlue, SIMable
can be installed and working in a Network locked handset in a matter of seconds. By
using a customised manufactured cutting press, which comes with each unit, a tiny
hole needs to be pressed out in the SIM card. Next SIMable needs to be aligned with
the SIM and inserted into the locked handset. Using the cutting press, SIMable can
be used more than once by transferring to any other SIM card.

Whilst mobile phone unlocking is not illegal, it will in most cases invalidate the
handset's warranty. SIMable requires no handset interference and thus the full
manufacturer's guarantee remains intact.

The company are keen to stress that unlike any other similar application on the
market, SIMable enables 100% functionality on all phones, including full 3G
operation.

The product, available at the company's website www.SIMable.com is launched at a
retail price of £16.99, with a standard small delivery charge covering all
destinations worldwide. Each package includes the SIMable chip and customised
cutting press, which eliminates any need for messy SIM cutting with scissors.

The company have also reported a phenomenal Distributor response since launch with
enquiries from around the globe. This highlights a trend in different countries
where Network locking is more prominent.

For further information please visit www.SIMable.com or email Media@SIMable.com.

ABOUT CALLBLUE

CallBlue are a Mobile Virtual Network Operator headquartered in Hertfordshire, UK.
The company is the Operator behind the Roaming SIM cards which offer free incoming
calls in around 60 countries and cheaper outbound calls. The SIMable technology was
developed to compliment these SIMs as they are compatible only in unlocked handsets.

Media Contact
John O'Prey
Email: Media@SIMable.com
Tel: +44 (0)1245 260660


Web Site: http://www.simable.com

Contact Details: CallBlue
Kinetic Business Centre
Theobald Street
Elstree & Borehamwood
Hertfordshire
WD6 4PJ

Tel: +44 (0)1245 260660

Email: sales@simable.com